Ethical jewellery makes a stylish statement

Highlighting the issues of the World Food crisis, Super Fertile launches their new collection 'Hunger'. 7% of the profit goes to Oxfam.

Super Fertile is a London based artistic jewellery design house that highlights world issues through highly original pieces that push the traditional boundaries of form, design and reason.

The Hunger Collection has been designed to raise awareness of the current world food crisis. By crafting the beads from precious metals such as silver and plating them in gold, Super Fertile wanted to symbolise how precious these staple foods are to starving countries. In the battle against the rising cost of food. Everyone has the right to eat.
Super Fertile were asked by Oxfam to work with them in the battle facing the developing world to feed itself. As a result Super Fertile will be donating 7% of their profits to Oxfam to help with this cause.

After graduating from Central Saint Martin's college, Super Fertile founder and creative director, Kali Arulpragasam, held senior positions in top flight advertising agencies in London, Los Angeles and New York. A decade later she returned to London and brought a new dimension to jewellery design, combining her creative advertising skills with her passion for global politics. The result is a unique range of stunning pieces that adorn the wearer with the traditional elegance of elaborate jewellery while rendering them an intriguing billboard that highlights a global issue.